Monthly Archives: July 2009

24 Jul

An amusing conversation

I’m starting with an amusing conversation that I overheard between two young women as they perused Women Mean Business magazine. One asked the other, which word do you prefer: business, network, women, or management? They both reflected and agreed on ‘business’, justifying their choice with phrases: yes, ‘mind your own business’ and ‘it’s none of your business’. One recognised a friend in the new appointments section: “what’s Aoife O’Donnell doing here?” At the ripe old ages of four and seven.

I am working from several bases. A Dublin office, a home office and as it transpires a Cork office for PR Wise from next month. The difference in working environments has been striking me more and more. I am in the Dublin office every second week, where new colleague Jamie Good is based full time. This works well. My home office definitely works for specific assignments and day to day reactive and proactive PR activity. But for creative assignments, the adrenalin is missing. Particularly at the crucial stages, a couple of days to deadline. Gathering at the home office as a team of five doesn’t work. Even moving to a hotel lobby will transform the dynamic in terms of flow of ideas. For my business to operate efficiently, the next move is to take a local office. We are still working at a very low cost. I wonder is this the case across all sectors or just for some? Maybe it’s a case of utilising all options and being flexible.

07 Jul

Well, it’s been almost a month

Well, it’s been almost a month, longer than it should be, since the first post. No excuse. I am happy to report that this week I have hired a new employee, Jamie Good. We worked together for a couple of years before so it is exciting to be working together again, this time as part of a new company with new clients including Panasonic, web company Strata3, Azotel systems, mobile marketing company Return2Sender, CIX data centre and business social network Loopthing. Which gives me more time (there’s the excuse)…

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2009 July