Panasonic Unveils 2015 Line-up of 4K Ultra HD “Beyond Smart” TVs

23 Feb

Panasonic Unveils 2015 Line-up of 4K Ultra HD “Beyond Smart” TVs

Panasonic, a global leader in 4K Ultra HD and HD TV technology has unveiled its 2015 lineup of next-generation Life+Screen 4K Ultra HD and HD Smart TVs at the 2015 International Consumer Electronics Show (CES). The latest additions to Panasonic’s rich heritage of critically-acclaimed TVs dramatically expand the range of Panasonic’s 4K Ultra HD TV models, and also offers enhanced Beyond Smart features for further-simplified, intuitive operation.

Panasonic’s 2015 lineup includes four 4K Ultra HD series (CX850, CX800, CX650, CX600) for a total of 9 models.The expanded 4K Ultra HD lineup — which delivers four times the resolution of Full-HD — broadens the options for consumers to select a next-generation, high-resolution TV with high picture quality to suit their lifestyle.

CX850 Series – Flagship high-end series featuring superior 4K picture quality, Beyond Smart TV functions and an exclusive, direct-to-TV voice command feature.
CX800 Series — High-end 4K series with superb picture-performance functions along with the newest Beyond Smart Features.
CX650 and CX600 Series — Mid-range models equipped with new Beyond Smart Features to allow users to easily enjoy 4K Ultra HD picture quality.

Superior Picture Quality

Panasonic’s next-generation 4K Ultra HD TV models are equipped with high-picture-quality functions to make the most of 4K images. Newly developed display panels offer improved brightness and a wider color gamut. A significantly widened color reproduction range achieves rich color expression and the improved brightness performance displays brighter, more vivid images. Local Dimming technology achieves deeper black expression and smooth, detailed gradation.

Enhanced Smart TV Features

Panasonic’s 2015 Life+Screen Smart TVs are equipped with cutting-edge features designed to deliver to users access to their favorite content easily without having to perform complex setting procedures or refer to a manual.

Powered by Firefox OS

Through Panasonic’s collaboration with Mozilla on the 2015 Life+Screen Smart TVs , powered by Firefox OS, Panasonic’s TV GUI has advanced significantly from last year making it even easier for users to access quickly the content they want — live TV, devices, and applications from a single gateway. It is also customizable by using the “Pin” function, which allows users to bookmark their favorite channels, devices, apps, web pages for quick access. Firefox OS also offers improved connectivity due to the use of open Web standards and greater flexibility for developers through WebAPIs that enable connected experiences across platforms.

Xumo^® Guide

Panasonic’s 2015 Life+Screen TVs will also include Xumo^®Guide, a built-in service that enables quick and easy discovery of content from multiple sources. One of the key features of Xumo^®Guide is the ability to provide relevant content recommendations based on user’s viewing history, in addition, users can search for specific titles across multiple apps or browse content by genre from various VOD services.

Voice Assistant

The CX850 Series features exclusively a new advanced Voice Command feature — Voice Assistant Pro* — which performs voice commands spoken directly to the TV without using a remote control. It is capable of performing various operations according to voice commands, such as changing channels and searching for content. All 2015 Panasonic 4K TVs feature Voice Assistant which enables the user to change channels and search for desired content by simply speaking into the TV’s Touch Pad Remote or TV Remote App on their Smartphone.

* Supported only by the CX850 Series.

For more information about the latest Panasonic Life+Screen Smart TVs and home entertainment products, visit the Panasonic CES website at www.panasonic.com/CES and the Panasonic USA website at www.panasonic.com.

2015 Panasonic Life+Screen Smart TV Line-Up Key Features

CX850 Series (2 screen sizes)

TC-65CX850U / TC-55CX850U
4K Ultra HD
Firefox OS
DCI 98% Color Space (55” is 90%)
Local Dimming Pro
Studio Master Drive
Super Bright Panel
Image Motion 240Hz
THX 4K Certification (Pending)
Dynamic Range Remaster
Quad-Core Pro Chip
my Home Screen 2.0
Voice Assistant Pro
Xumo^®Guide
4K Streaming
Control4 Certification (Pending)

CX800 Series (3 screen sizes)

TC-65CX800U / TC-60CX800U / TC-55CX800U
4K Ultra HD
Firefox OS
my Home Screen 2.0
Local Dimming
Black Gradation Drive
Quad-Core Pro Chip
Xumo^® Guide
DCI 90% Color Space (65” is 98%)
Super Bright Panel
3D
Image Motion 240Hz
Voice Assistant
New touchpad remote control with microphone

CX650 Series (3 screen sizes)

TC-65CX650U / TC-60CX650U / TC-55CX650U
4K Ultra HD
Firefox OS
my Home Screen 2.0
Xumo^® Guide
DCI 90% Color Space (65” only is 98%)
Super Bright Panel
Image Motion 240Hz
Quad-core Pro Chip
Voice Assistant
Internet Apps
Web Browser
Swipe & Share
Wireless LAN

CX600 Series

TC-50CX600U
4K Ultra HD
my Home Screen 2.0
Xumo^® Guide
DCI 90% Color Space
Super Bright Panel
Image Motion 120Hz
Quad-core Pro Chip
Voice Assistant
Internet Apps
Web Browser
Swipe & Share
Wireless LAN

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at http://panasonic.net/.

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